Lionheart is a fine jewelry brand founded by sisters Joy & Sarah. The sisters, raised in Denmark, moved to New York in their teens, and immediately fell in love with this gem of a city. It was here in New York, the Lionheart brand blossomed.

 Joy developed a love for art, creativity, and self-expression just by walking the streets of Manhattan. New York became her playground. 

She dove into her creative side from an early age and started expressing herself through drawings and sketches. She developed a love for gemstones, and loved to create pieces with them. 

Lionheart pieces are a beautiful connection of two worlds harmonizing – the sophistication and modern Scandinavian design, combined with New York’s vivacious and vintage flair. Lionheart is dedicated to creating pieces that are forever treasured.

Joy Haugaard’s Lionheart showroom is her playroom. She is inquisitive and is always designing new pieces which allows the Lionheart showroom to just flow with creativity.  Lionheart is a brand made with love – Joy pours her love and soul into designing pieces that become someone’s heirloom and treasure. She falls in love with each piece, and if she doesn’t – they don’t make the cut. Many of the Lionheart designs are inspired by the sisters background, their family, and art all around them. They are unapologetically vivacious, and believe the brand exudes just that. 

The sisters love for jewelry came from their grandmother. Their grandmother was a beautiful woman – stylish, modern, and unique. She always had the loveliest and most special jewelry on. Always a gold leaf brooch on her coat, a pair of rose gold earrings, a delicate gold chain with a chunky charm falling at the perfect length, the most intricate bird ring with a diamond touch. She was just the perfect combination of a classic beauty, with a hint of playful fashion. They would watch her in awe as she would always finish styling herself with her jewelry, and right before adding her final touch, she would add her bird ring on her finger and say “and now, I express myself”.

After the passing of their beloved grandmother, Joy designed the Lionheart Wings of Love Collection in her memory. 


“Each Lionheart piece is a memento of beauty, love, & inspiration discovered along our path… We hope these pieces inspire you, to discover yours.”

– Joy Haugaard, Creative Director & Designer

Lionheart as a brand aims to be playful, individualistic, ethical, and inclusive. Joy Haugaard wants every person to see a piece that reflects their style, and perhaps even symbolize something special and unique to them. 

Lionheart jewelry is proudly handcrafted in 14K or 18K Italian Gold, made in Italy & NYC, with ethically sourced genuine diamonds & gemstones.