Lionheart is a fine jewelry brand founded by sisters Joy and Sarah. 
The sisters, originally from Denmark, moved to New York in their teens, and
immediately fell in love with this gem of a city. It was here in New York, the Lionheart brand blossomed.

Joy’s love for art, creativity, and self-expression was nurtured by the vibrant culture of New York City, and she quickly developed a deep appreciation for gemstones and the beauty they possess. Her passion for creating unique and meaningful jewelry pieces led to the birth of Lionheart, a brand dedicated to creating pieces that are both sophisticated and modern, while still retaining a vintage and timeless quality.

The Lionheart collection is a beautiful fusion of Scandinavian design and New York’s vivacious and vintage flair. Each piece is thoughtfully crafted with attention to detail and quality, ensuring that they will be forever treasured. Whether it’s a classic or bespoke piece, Lionheart is designed to inspire, and empower the wearer, connecting them to their inner strength, beauty, and wisdom.

Lionheart is more than a jewelry brand – it’s a labor of love for Joy, who pours her heart and soul into every piece she creates. Joy’s passion for design is evident in the way she approaches the Lionheart showroom – as her playroom, where she can let her creativity flow and bring her visions to life.

For Joy and Sarah, jewelry is not just an accessory, but a powerful symbol of self-expression and personal style. This love of jewelry was instilled in them from a young age by their grandmother, who was a true inspiration and role model. Her unique and stylish approach to accessorizing left a lasting impression on the sisters, who continue to draw inspiration from her to this day.

The Wings of Love Collection, designed in memory of their grandmother, is a testament to the deep love and appreciation they have for her, and the impact she had on their lives. Each piece in the collection is infused with meaning and symbolism, reflecting the special bond between grandmother and granddaughters.

Lionheart is a brand that values creativity, passion, and individuality, and is dedicated to creating pieces that are not only beautiful, but also meaningful and personal.


“Each Lionheart piece is a memento of beauty, love, & inspiration discovered along our path… We hope these pieces inspire you, to discover yours.”

– Joy Haugaard, Creative Director & Designer

Lionheart is committed to ethical practices and sustainability in their jewelry-making process. By using ethically sourced diamonds and gemstones, they ensure that their pieces are not only beautiful, but also responsibly made. The use of 14K or 18K Italian Gold and handcrafting in Italy and New York also demonstrates a commitment to quality and craftsmanship.

In addition to their focus on ethics and sustainability, Lionheart also values inclusivity and individuality. By creating pieces that are playful and unique, they aim to offer something for everyone, regardless of their personal style or background. Each piece is designed with the intention of reflecting something special and unique to the wearer, further emphasizing the brand’s commitment to individuality.