"Lionheart celebrates individuality with jewelry designed to inspire courage, resilience, and beauty - empowering each wearer to embrace their unique journey with confidence."
Lionheart is a fine jewelry brand founded by sisters Joy and Sarah.
Originally from Denmark, they moved to New York in their teens and quickly fell in love with the vibrant, artistic energy of the city. It was here that Lionheart blossomed and began to flourish. Joy’s passion for art, self-expression, and beauty was deeply nurtured by New York’s creative spirit. Drawn to the elegance of gemstones and the stories they hold, she began designing jewelry that combined modern sophistication with vintage charm. This vision led to the birth of Lionheart - a brand that celebrates timeless design, individuality, and strength. Each piece in the Lionheart collection is a thoughtful blend of Scandinavian minimalism, the eclectic flair of New York, and a taste of multicultural influences. Crafted with care and attention to detail, the jewelry is designed to be treasured - whether it’s a classic staple or a bespoke statement piece.
Lionheart is more than a jewelry brand – it’s a labor of love for the sisters, who pour their hearts and souls into every piece. Joy’s passion for design shines through in the way she approaches the Lionheart showroom – as her creative playground, a space where she can let her imagination flow and bring her visions to life. For Joy and Sarah, jewelry is not just an accessory, but a powerful symbol of self-expression and personal style.
Their love of jewelry was instilled in them from a young age by their grandmother, a true inspiration and role model. Her unique and stylish approach to accessorizing left a lasting impression on the sisters, who continue to draw inspiration from her to this day. The Wings of Love Collection, designed in her memory, is a heartfelt tribute to the deep love and appreciation they hold for her, and to the lasting impact she had on their lives.
Lionheart is a brand that values creativity, passion, and individuality, and is dedicated to creating jewelry that is not only beautiful, but also deeply meaningful and personal.
Each Lionheart collection tells its own story. The beloved Cassandane Collection—designed years before the brand was born and inspired by Queen Cassandane of the Persian Empire and her legendary love for Cyrus the Great—carries the heirloom quality of pieces meant to last lifetimes. Whether delicate medallions, thoughtful staples, or bold statement designs, every piece is crafted to be cherished: something to wear daily, pass down, and make your own. At its heart, Lionheart is about connection —between past and present, friends and family, and the many stories we choose to carry with us.
Lionheart also values inclusivity and individuality. By creating pieces that are playful and unique, they aim to offer something for everyone, regardless of their personal style or background. Each piece is designed with the intention of reflecting something special and unique to the wearer, further emphasizing the brand’s commitment to individuality.