"Lionheart celebrates individuality with jewelry designed to inspire courage, resilience, and beauty - empowering each wearer to embrace their unique journey with confidence."- Joy Haugaard, Designer and Co-Founder
A celebration of individuality, timeless beauty, and the stories we carry.
OUR BEGINNINGS
Founded by sisters Joy and Sarah, Lionheart was born from a shared appreciation for art, beauty, and the power of personal expression. Originally from Denmark, the sisters moved to New York in their teenage years, where the city's vibrant creative energy became a defining influence. For Joy, a lifelong fascination with gemstones, vintage treasures, and the artistry of jewelry gradually evolved into a distinctive design vision. Drawing on the understated elegance of Scandinavian design, the eclectic spirit of New York, and influences from cultures around the world, Lionheart emerged as a fine jewelry house that celebrates individuality through pieces that are both modern and enduring.
A FAMILY LEGACY
The sisters' love of jewelry began long before Lionheart, inspired by their grandmother, whose distinctive style and effortless approach to accessorizing left a lasting impression. Through her own example, she showed them that jewelry could be more than something beautiful to wear. It could hold memories, express personality, and connect generations. Her appreciation for meaningful pieces and the stories they carried became an enduring source of inspiration, shaping the sisters' belief that jewelry should be as personal as the person wearing it. Her influence remains woven into the spirit of Lionheart, where sentiment, heritage, and individuality come together to create pieces that grow more meaningful with time.
THE ART OF LIONHEART
Every Lionheart creation begins with inspiration drawn from art, history, culture, and the beauty of everyday life. Combining contemporary elegance with vintage influences, Joy's designs embrace thoughtful details, rich symbolism, and a sense of individuality. Her fascination with historical jewelry and the stories behind it brings a distinctive sense of romance and character to each creation. From delicate everyday pieces to bold statements and bespoke designs, Lionheart jewelry is thoughtfully conceived to be worn, collected, layered, and treasured as modern heirlooms.
JEWELRY THAT TELLS YOUR STORY
At its heart, Lionheart celebrates the connections between past and present, tradition and individuality, and the people and moments that give life meaning. For Joy and Sarah, jewelry is deeply personal, reflecting the memories, emotions, and experiences that make each individual unique. This philosophy guides their approach to design, where beauty, craftsmanship, and lasting quality are equally valued. Each Lionheart creation is thoughtfully crafted in solid 18-karat gold, adorned with natural diamonds and natural gemstones that are ethically sourced and carefully selected for their beauty and character. With meticulous attention to detail and an appreciation for enduring craftsmanship, every piece is designed to be as exceptional in quality as it is meaningful in sentiment. Whether chosen to commemorate a milestone, honor a loved one, or become part of an everyday ritual, Lionheart jewelry is created to be worn, cherished, and passed down through generations, carrying stories and memories that become more precious with time.
Lionheart - Made to be worn. Meant to be treasured.
